It blends our own proprietary search and booking data with an annual consumer behaviour study to reveal how and where people will travel in the coming year.
More than ever, travellers in 2024 are seeking out cultural experiences. If last year was about the freedom of ‘revenge travel’ after Covid restrictions lifted, then 2024 is about visiting destinations which inspire a certain feeling.
The cost of living, though, remains top of mind and our money-saving tools continue to rise in popularity. Our ‘Everywhere search’ search, showing prices from the lowest to highest from airports to global destinations, is the top search destination for UK travellers this year.
More than ever, travellers in 2024 are seeking out cultural experiences. If last year was about the freedom of ‘revenge travel’ after Covid restrictions lifted, then 2024 is about visiting destinations which inspire a certain feeling.
The cost of living, though, remains top of mind and our money-saving tools continue to rise in popularity. Our ‘Everywhere search’ search, showing prices from the lowest to highest from airports to global destinations, is the top search destination for UK travellers this year.
Travel is being attached more closely to identity, with purpose and meaning embedded into decisions and immersion being increasingly important, whether within a community of fans, our cultural exploration or within ourselves.
As well as digital fatigue, people want hyper-personalised experiences to feel they’re travelling with intention, not just to get out of the country. Travellers are after unique, tailored energy – from being at the front of the crowd, to reliving a period drama, to savouring new flavours.
Our lowdown on the latest trends shaping industry and traveller behaviour.
It blends our own proprietary search and booking data with an annual consumer behaviour study to reveal how and where people will travel in the coming year.
Trending
Bougie on-a-budget travel demand remains a top priority for 2024
Naomi Hahn
VP of Strategy at Skyscanner
Skyscanner’s latest Travel Trends report reveals that, more than ever, cultural exploration will be a priority for travellers in 2024.
33%
of UK travellers have budgeted to spend more in 2025 compared to 2024
60%
Travel Vibes
of UK travellers rate the overall ‘vibe’ of a destination as important when choosing where to go in 2024*
40%
Hotel prices
of UK travellers say the cost of hotels mostly determine their choice of destination
80%
Trips count
of UK travellers plan to take the same number, if not more, trips abroad in 2024 compared to 2023.
60%
Travel Vibes
of UK travellers rate the overall ‘vibe’ of a destination as important when choosing where to go in 2024*
40%
Hotel prices
of UK travellers say the cost of hotels mostly determine their choice of destination
30%
Flight prices
of travellers globally say the price of flights is the number one consideration.
